Just Do It
Whale of a Time Press was present at Sheffield Doc/Fest which included an array of environmental films and Just Do It was one that really caught our eye. The film boldly goes where noone has gone before. An inspiring insight into activism - it's encouraging to see their achievements as the story unfolds. We're happy to include Emily and her team in the Whale of a Time Community.
Just Do It - a tale of modern-day outlaws from acclaimed film maker Emily James. The film tells a fun and inspiring story of the power of environmental activism.
In the making of Just Do It, Director Emily James spent over a year embedded in activist groups Climate Camp, Climate Rush and Plane Stupid. With unprecedented access, the film gives a fun but earnest glimpse into a community of people who refuse to sit back and allow the destruction of their world. Just Do It introduces a powerful cast of mischievous and inspiring characters who put their bodies in the way. They super-glue themselves to bank trading floors, blockade factories and attack coal power stations en-masse all despite the very real threat of arrest. Putting aside the doom and gloom of many environmental documentaries, Just Do It will leave audiences empowered rather than overwhelmed.
For us on the Just Do It team, this is a film intended to inspire people to take action on climate (along with the rest of our world's social and environmental issues) and we plan to show it to as many people as possible to meet that end.